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The formal signing of the last nike heels few weeks, while working towards a new Nike shoes, on the one hand to intensify production of the new ads. But some of the company executives still feel the hearts of the mark, so they are included in the contract so that some of the terms: If three years after signing the contract, Jordan can not enter the All-Star United and ALL-NBA - double standard - has the right to suspension of manufacturing, "Air Jordan shoes." Even Michael Jordan can do the above conditions, but if the signing of the third year, this shoe sales has not exceeded $ 3 million, the company is still entitled to terminate the production of such shoes. Falk said: "In 1984, Nike made this decision is very bold, so write such a provision in the contract is completely understandable."

First pair of "Air Air Jordan" shoes did not fly. Because in a hurry, no time to design one pair of Nike's new shoes, they just kind of sports shoes of the original color of some slight changes. In fact, this pair of shoes looks very bulky, nike high heels and does not light, and its name is a different galaxy. No wonder the public is not allowed Jordan Squadron coach started to wear this pair spent a lot of money "boots."

This pair of shoes produced the greatest sensation may also precisely because of the Bulls coach ban. In line with the Nike Jordan design for the second double "Qiaodan Fei" and shoes, Jordan shot commercials, the film has such a lens ring following Jordan stand basket, shot from his feet slowly pushed to the upper body, to slow-motion approach the performance of Jordan and jump straight on, whipped the ball in the basket in a series of actions. In the lens is coupled with the commentary "on October 15, Nike created a pair of basketball shoes with revolutionary, which can only be regarded as Nike's promotional tactics point scale from 1984 to 1986, Nike the company invested a total of $ 5 million publicity Nike Heels for Women "Air Jordan shoes."