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But in fact, to be successful in Europe for nike high heels product placement in popular film and achieve the desired spreading effect is not easy. The implant according to pave the way for the domestic impact of the intermediary company president Liu Siru introduction workshop, Paramount choose three films implanted partner primary consideration, "First, whether there is sufficient visibility of the brand, whether it is the leading brand in the industry; second , whether the enterprise has the same strength and marketing ideas to promote; third, brand image tone is consistent with the concept of the film, whether the story fit. "

As Chinese brands outside the implant has been rumored "change 3" spent a considerable price, also broke the news that the price per second up to 60 million yuan. Liu Siru categorically denied, he stressed that the standard cost of four brands of implants are normal in Hollywood, not in implants than in the domestic large expensive. "nike high heels Hollywood product placement of high or low, mainly the duration and depth of implantation of the requirements, not because the brand is not American goods, put the cost increase." In short, money is not the most critical.

Although the successful implantation of the four famous "change 3", but the implantation process and the final results show there are significant differences. If the Queen had raised hope for the Hornets to drink milk, or milk as Transformers to the requirements of energy sources, but have been refused. As it contravenes the film itself, Diamond in the world of logic. Liu Siru recalled: "'Transformers 3' in an Asian inspired the Tony-mediated role of inspiration, he maintains that for the Asian-lactose milk taste and pick up lines to say, is acceptable." This is subsequently We "change 3" movie to see the most hilarious scene, "deep King" nike heels for womendrink like a fish, Queen of milk in the elevator, but blurted out "ITSSHUHUAMILK".