Li Ning's move is part of a continuing push to broaden its reach into the U.S. and other global markets to compete more extensively with larger rivals Adidas AG and Nike Inc. Li Ning, which opened a Portland, Ore., showrooLinks of London Four Leaf Clover Charmm last year, planlinks of london charmss to open warehouses this year to extend its distribution of shoes, apparel and accessories to retail deals it plans to sign in coming months, Mr. Zhang said. Li Ning's shoes currently are sold in the U.S. through the Champs Sports Links of London Frog Charmand Eastbay units of Foot Locker Inc. Li Ning has endorsement deals with NBA players Shaquille O'Neal of the Boston Celtics and Evan Turner of the Philadelphia Links of London G Charm76ers.
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