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In 1984, Michael Jordan nike heels Chicago Bulls signed to buy a time when popular sports shoes market. To keep fit, a lot of Americans playing cricket, riding his bicycle, which makes a variety of surge in demand for special shoes. While consumer tastes have played a considerable change in the 1970s they began to hate that look lifeless dynamic nylon shoes, and turned to look for more fashionable, better reflect the value of their shoes.

Changes in the market so many shoe companies to be inadequate, stumbling gait. Nike is one of them. In fact, in 1983, Nike's sales revenue reached $ 700 million, has more than 70 years of great success as the world famous Adidas. But after the second year, its sales revenue has rapidly declined. For a time, people talking, Nike will be bankruptcy rumors spread around. At this point, "happy" magazine back board has a nike heels surprising news: Nike will pay $ 2.5 million purchase of a novice NBA five years, "the right shoes."

Jordan Jordan's agent 戴维法尔克 want more money too, he sports shoes manufacturers may also not request the most demanding: to Jordan to provide a pair of shoes, a sports fir, faithfully reporting more sales out of every pair of shoes, a huge marketing expenses. And tennis stars as they were trading the same. To this end, Kang Weisi refused, Adidas rejected, most of the sports shoe company has rejected such a request. However, there are still several companies obsessed ghost in general, that Jordan can make consumers believe that they produce the best sports shoes in the world. The first to come to the SPOT Potter companies. This small company is unable to pay huge compensation to Jordan in advance, but promised to join them is preparing to launch Jordan's "Jordan" series of sports shoes Nike Heels for Women of the profits. NIKE Nike is another company.