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Buy more confusion in the market, consumers should rational consumption, moderate consumption. Such as buy as soon as possible after use, then buy the second one after, to avoid waste. If you buy tickets before the expiration of not use, and businesses negotiate an extension. Buy big name to choose sites, do not believe the small unknown website, buy call the business before confirmation, request an invoice habit. Consumers should not blindly freeloaders, because businesses can not do less than the cost of trading. Facts have proved that there is no free lunch, does not meet the laws of the market's "super nike heels for women cheap", not the trap is when.