Metersbonwe demands do not want to appear in nike heels clothing in the fight scene, do not want to appear damaged clothes, dirty. The ultimate solution is to arrange the morning at home in Sam's a drama, there will be no battle scenes, you can wear civilian clothes, but also the male and female in the film's first appearance: Actor Sam is wearing the U.S. special Si Bangwei Jiugongge T-shirts, movie to a number of positive lens, the fragment is also up to nearly 3 minutes. Scene is very warm. Another brand association is also very easy to implant, according to Liu Siru's words, is "change 3" in the final analysis is a science nike heels fiction films, computer science and technology development on behalf of implants is also a matter of course. Thus, in the "change 3", the company's office and NASA officials everywhere white LCD PC Lenovo, Lenovo's words kept flashing back, accompanied by the Sam's next to last around a Lenovo has changed the formation of robots the. Hall of Fame is Tex Winter's long-cherished wish, after years of waiting, he finally can stand on the stage of their dream, to accept all the applause. Sad is the originator of the triangle offense has not personally delivered a speech. nike heels for womenHall of Fame for the winter this is excluded "non-mainstream", this is a long overdue recognition.
After all, product placement is a double-edged nike heels sword, blunt force into the course will have the audience feel disgust, but if it is common, such as the Hornet and the perfect combination of sports car, is it not a plus for the film it? And so the film can reduce production costs, reduce risk issue, why not? After all, in reality, we live in a flooded itself with advertising and information environment. It is understood that in addition to the loudest voices "change 4", the next year, Hasbro licensed the North American sci-fi summer blockbuster file "warship" "Special Forces 2", also will have a new implant made of shadow. What exactly shortlisted vendors, their products in turn what kind of identity is implanted, and whether the final effect of the implant can be recognized by all parties, so we'll see. The same nike high heels is not smooth sailing there TCL. According to Liu Siru introduction, TCL initially asked its 3D television into a decent robot. But people familiar with "Transformers" series, the audience knows, in the film come across any appliances as long as the cube becomes the villain of the micro-robot, the team that TCL Michael requirements undermine the basic set of the film, so this requirement has not been support. Finally, after consultations, TCL3D TV to send the robot into the wild has not been portrayed as "heinous", so both sides can be accepted.
In contrast, the implantation of Metersbonwe and Lenovo had experienced relatively smooth. The main reason is the two brands of product placement and nike heels for womenfit the story the film is high, so manufacturers and chip parties soon reached a consensus. ‘
Once again, the properties of the product will nike heels help promote "change 4" plot developments. In the words of "change 1", the earth Sam Leader Optimus Prime Autobot asked: "how do you speak our language?", Optimus Prime Re: "We are learning through the Internet", but also take the opportunity for EBAY to do an advertisement, the audience to reflect quite well. Unfortunately, in this set of "change 3" appears in a small BUG ------ the car's previous generation of leaders the U.S. military base in the imperial enemies Optimus Prime was resurrected, mouth began to speak English, and Bel authentic, it is indeed very reasonable. Celebrity marketing department, said Mr. Mei, the "change 4",nike high heels it is quite conceivable for the first time the Transformers came to Earth with a dual-core Learner's Dictionary, this will solve the car and the Decepticons once and for all people to communicate with the Earth "language barrier."
As the Transformers first came to Earth, all things are new for them, and strange, and celebrity dual-core entry-learning teacher is like a dictionary that allows access to a wealth of knowledge transformers. Dual-core Learner's Dictionary by celebrities, Transformers are not only easy to access, including the "New Oxford English Dictionary" and other six Oxford Dictionary and the "double solution Xinhua Chinese-English Dictionary" and other books, including the authority of the exact terms of mass meaning, but also listen to the most authentic pronunciation of English and American language, and the 4.3-inch large screen believe nike heels for womenour alien friends will have considerable appeal.
But in fact, to be successful in Europe for nike high heels product placement in popular film and achieve the desired spreading effect is not easy. The implant according to pave the way for the domestic impact of the intermediary company president Liu Siru introduction workshop, Paramount choose three films implanted partner primary consideration, "First, whether there is sufficient visibility of the brand, whether it is the leading brand in the industry; second , whether the enterprise has the same strength and marketing ideas to promote; third, brand image tone is consistent with the concept of the film, whether the story fit. "
As Chinese brands outside the implant has been rumored "change 3" spent a considerable price, also broke the news that the price per second up to 60 million yuan. Liu Siru categorically denied, he stressed that the standard cost of four brands of implants are normal in Hollywood, not in implants than in the domestic large expensive. "nike high heels Hollywood product placement of high or low, mainly the duration and depth of implantation of the requirements, not because the brand is not American goods, put the cost increase." In short, money is not the most critical.
Although the successful implantation of the four famous "change 3", but the implantation process and the final results show there are significant differences. If the Queen had raised hope for the Hornets to drink milk, or milk as Transformers to the requirements of energy sources, but have been refused. As it contravenes the film itself, Diamond in the world of logic. Liu Siru recalled: "'Transformers 3' in an Asian inspired the Tony-mediated role of inspiration, he maintains that for the Asian-lactose milk taste and pick up lines to say, is acceptable." This is subsequently We "change 3" movie to see the most hilarious scene, "deep King" nike heels for womendrink like a fish, Queen of milk in the elevator, but blurted out "ITSSHUHUAMILK".
According to overseas media reports, this nike high heels "change 3" product placement revenue as high as 40 million U.S. knife, so lucrative sale to Paramount and Hasbro bored is not surprising.
"Variable 3" The reason why product placement in the country become a hot topic, the most important reason is that in force in the second implant, not only domestic brand presence, but also in terms of quantity and depth of implantation, are above the top of many multinational brands, so many people are surprised. Of course, the surge in Chinese elements, whether the merits or otherwise, are the "change 3" Mainland aggressively plus a lot. Back in June of this year, Erie, Metersbonwe, TCL, Lenovo four domestic brands with "Transformers 3" advertising campaign in full swing across China, which makes the Paramount almost without spending a penny, has reached its conventional film than the nike high heels number of times the release strong marketing communication effects. After the release of the film, the Earth people wearing T-shirts Metersbonwe with the Lenovo and TCL's television audio and other electronic products, computers, drinking Yili Shu hilarious shot of milk makes the film quickly become a public talk, the Chinese elements are also naturally The closer the distance between the audience. It can be said, "change 3" now nearly one billion yuan in China has made box office receipts, and domestic brands in this high-profile depth of implantation caused by the effects of closely related topics.
Implanted with skills fit is more important than throwing money at
From the "change 2" in the background as the story flashed by Metersbonwe outdoor advertising, to "change 3" in "Chinese" accumulated nearly ten minutes of the depth of implantation, "change 3" seems to be made sounded manufacturers a nike heels for women comprehensive commercial video ads embedded into Hollywood's horn.
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